2EZi Giveaways — Brand Guidelines

Brand Identity

2EZi Giveaways is bold, accessible, generous, fun, and trustworthy. Every design decision should reinforce these five pillars.

We Are

✅ Energetic and buzzing with excitement
✅ Built for everyday Australians
✅ Genuinely generous with prizes
✅ Fun and never corporate
✅ Transparent and trustworthy

We Are Not

❌ Exclusive or luxury-only
❌ Serious or formal
❌ Sketchy or unregulated
❌ Boring or corporate
❌ Reserved or cautious

Logo

The 2EZi mark is bold, geometric, and instantly recognisable. It works in all contexts — dark backgrounds, light backgrounds, and across all brand accent colours.

Full Wordmark

Logo Mark (Icon)

64×35px

96×53px

Dark BG

Light BG

Don'ts

❌ Don't stretch or distort

❌ Don't use wrong colours

Colour Palette

The 2EZi colour system is bold and energetic. Navy is the anchor; accents (emerald, teal, gold, orange, pink, purple) are used strategically to drive action and emotion.

Primary Brand Colour

Navy #1A1452

Navy Indigo

Hex: #1A1452 | RGB: 26, 20, 82

Primary brand colour. Used for backgrounds, text, and the navigation system. Creates authority and premium feel.

Accent Colours

Emerald

Emerald Green

#0FAF6C | hsl(160 84% 39%)

Money, go, win. CTA buttons, badges, success states. Primary call to action colour.

Teal

Cyber Teal

#22C9C9 | hsl(180 70% 45%)

Digital, platform, tech. Secondary accents, gradients, modern UI elements.

Gold

Victory Gold

#F0B90B | hsl(45 93% 47%)

Winner, prize, premium. Highlights, badges, celebration moments. High visibility.

Orange

Energy Orange

#F97316 | hsl(25 90% 60%)

Urgency, action, hot. Time-limited offers, urgent CTAs, high-energy moments.

Pink

Hot Pink

#E8365A | hsl(340 80% 55%)

Alert, exclusive, limited. Danger states, limited-time badges, exclusive offers.

Purple

Royal Purple

#8B30B4 | hsl(280 60% 45%)

VIP, luxury, prestige. Premium tiers, exclusive membership levels, special status.

Neutrals

N-950

#030712

N-900

#111827

N-800

#1F2937

N-400

#9CA3AF

N-200

#E5E7EB

White

#FFFFFF

Gradient Recipes

Emerald → Teal

Gold → Orange

Navy → Purple

Typography

2EZi uses three font families: Impact/Arial Black for display (bold and loud), Poppins for headings (friendly and modern), and Outfit for body (clean and readable).

Display Font — Impact

Hero Headline / All-Caps Display

WIN BIG. WIN NOW.

Family

Impact

Size

clamp(42px, 8vw, 80px)

Weight

700 (bold)

Letter Spacing

-1px

Heading Font — Poppins

H1 / Section Heading

Over $1M in Prizes

Family

Poppins

Weight

800

Size

clamp(32px, 5vw, 56px)

H3 / Subsection

How It Works

Family

Poppins

Weight

700

Size

24px

Body Font — Outfit

Body / Paragraph Text

Join over 50,000 Australians playing daily. New winners every day. Transparent draws. Backed by real prizes. Free to join, premium membership from $2.50 per week.

Family

Outfit

Weight

400

Size

15px

Line Height

1.7

Type Pairing Examples

Your Next Big Win Starts Here

Join millions of Australians chasing daily prize draws. With over $1M in annual prizes and 100+ winners every day, your luck could change this week. Simple. Fair. Transparent.

Buttons

Buttons are bold and action-oriented. Every button should feel like a clear next step.

Primary

.btn-primary

Primary Hover

.btn-primary:hover

Secondary

.btn-secondary

Danger

.btn-danger

Outline

.btn-outline

Disabled

:disabled

Badges

Badges indicate status, urgency, or exclusivity. Use them to highlight key information.

✓ Winner 🔥 Limited 🌟 New 👑 VIP ⏰ Ends Soon

Cards

Cards group related information and create visual hierarchy. All cards respond to hover with subtle animations.

🎁

Weekly Bali Trip

$8,000

Prize drawn every Monday. Winners announced at 6PM AEST. Free to enter.

💚

Silver Member

$2.50 / week

Extra draws, double wins, early access to mega prizes, member community.

👑

Gold Member

$5.00 / week

Highest entry frequency, premium prizes, VIP events, concierge support.

Forms

Form fields are clean and minimal. Labels sit above inputs. Maintain high contrast for accessibility.

Full Name

Email

Motion & Animation

Motion makes the brand feel alive. Animations should be purposeful and snappy — never more than 300ms for micro-interactions.

Animations in Use

🔴

Pulsing Indicator

animation: pulse 2s infinite

00:00:00

Live Countdown

JS-driven timer

Easing Curves

Micro-interactions (0-300ms)

ease-in-out

Buttons, badges, hover states

Page transitions (300-600ms)

cubic-bezier(0.4, 0, 0.2, 1)

Slide in entries, fade transitions

Brand Voice

2EZi speaks like a mate who knows a good deal. Casual (2/10 formality), excitement-first, no corporate jargon.

Tone Rules

✅ Do This

Use everyday Australian language
Lead with the win (prize, amount, experience)
Keep it punchy and short
Celebrate real winners openly

❌ Don't Do This

Sound corporate or financial-y
Use shame or guilt-based FOMO
Over-explain the mechanics
Use formal salutations like "Dear Member"

Copy Examples

CTA Copy

✅ "Enter now" / "Join free" / "Claim your spot" / "Play today"

❌ "Register for premium membership benefits" / "Optimise your entry experience"

Tagline Options

🏆 Winning never felt this easy.

🎁 Win more. Worry less.

💚 Your luck's about to change.

⚡ Real winners. Real prizes. Real money.

🔥 Play daily. Win daily.

Usage Examples

How the design system comes together in real applications.

Social Media Post (Instagram)

$10K

THIS WEEK

New winners announced Monday 6PM.

Join 50,000+ Australians. Free to enter. 2EZi.au

Stats & Numbers

0 Members

0 Daily Winners

$0 Paid Out